Don’t care about ecology? You might think you don’t, but you might all the same. Don’t read ecology books? This book is for you.
It’s understandable: ecology books can be confusing information dumps that are out of date by the time they drop on you. Slapping you upside the head to make you feel bad. Shaking your lapels while yelling disturbing facts. Handwringing in agony about ‘What are we going to do?’ Horseshoe‑in‑a‑boxing-glove propaganda. This book has none of that. Being Ecological doesn’t preach to the eco-choir. It’s for you: maybe you’re in the choir but only sometimes, or maybe you have no idea what choirs are, or maybe you don’t care at all. Rest assured this book is not going to preach at you. It also contains no ecological facts, no shocking revelations about our world, no ethical or political advice, and no grand tour of ecological thinking. This is a pretty useless ecology book, in fact. But why write something so ‘useless’ in such urgent times? Have I never heard of global warming? Why are you even reading this? Well, the truth is you might already be ecological, you just didn’t know it.